ENNA group and Superstudio receive prestigious industry recognition

Rovinj, May 19, 2025 – The rebranding of ENNA Group, developed by the creative agency Superstudio, has been awarded the golden IdejaX in the Best Rebranding category at the DK Festival, the most important national festival of market communications traditionally held in Rovinj.

"We are proud that the rebranding of ENNA Group has been recognized as the best in Croatia in the past year. The golden award at IdejaX, in strong competition, is especially valuable to us because it comes from a jury composed of renowned experts from the communications industry. This confirms that we have done an excellent job – not only in design, but also in the conceptualization of an identity that authentically reflects the real changes that ENNA as an organization is going through," stated Ira Payer, creative director of Superstudio.

The rebranding of ENNA Group represents a thorough transformation of the company's visual and verbal identity, designed to follow the strategic development and evolution of its business. As Superstudio points out, the award is not only recognition for the design, but also for the strategic and organizational work that preceded the visual expression. ENNA Group has undergone numerous changes in recent years, and the agency's task was to develop an identity that not only reflects these changes, but also supports them in the future. A good rebranding, they say, does not invent a story, but clearly articulates it in a way that is credible, sustainable, and functional in the long term.

"The process seemingly took a long time, but this was not just a rebranding of the visual identity. The President of the Management Board, Mr. Napast, as well as the management boards of all companies, participated in the entire process, showed great understanding, and recognized the importance of jointly building a new identity. This was truly an opportunity to transform from the very roots, without losing what we were. ENNA is now, in terms of branding, fully ready for the decade ahead," explained Dorotea Lazanin Jelenc, director of corporate communications and marketing at ENNA Group.

In addition to the gold award for Best Rebranding, Superstudio and ENNA Group also received a bronze in the Corporate Communications category for the “Hvale vrijedna” campaign, which accompanied the rebranding.

IdejaX is the largest national award for creativity and is organized under the auspices of the Croatian Association of Communication Agencies (HURA). For 15 years, it has recognized and rewarded the best ideas, bold visions, and daring innovations, and is an acknowledgment of the most original and creative projects of Croatian agencies that push the boundaries of domestic advertising.

This year, a record number of over 200 projects competed in four program units: Best on Market, Best in Channel, Best Branding & Rebranding, and Best of Positive Change. The winners were decided by an expert jury composed of 12 creative directors and designers from leading agencies in Croatia.

Imago Ogilvy was declared Agency of the Year, while Bruketa&Žinić&Grey received the Grand Prix for the "Priča koja vrijedi svakog slova" project.